Melbourne’s GPO


Show Description

A new way-finding system, exterior branding and decorative graphics were designed for Melbourne’s GPO.  The heritage nature of the building called for great sensitivity, with the need to maintain views of the architecture at all times. It also posed challenges in the design of the way-finding system, with the historic layout making navigation difficult in parts of the building.
The Buchan Group’s concept was inspired by the building’s postal history and its new life as a vibrant fashion retail precinct.  “Postal” red cloth banners brand the exterior and have an open weave to ensure that the architectural detail of the building is never obscured. The same red is used for a through the ground level postal hall and on the upper levels, defining a path and aiding navigation. A giant pendant suspended above the postal hall incorporates the names of retailers and provides a striking sculptural element. The internal way-finding system uses the height and volume of spaces, with oversize lettering and more information sculptures.

Melbourne’s GPO

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